1. Why You Should Keep Reading
Direct-to-consumer brands control every touch-point—but that power fades fast if CAC creeps up and conversion stalls. I spent the past month condensing 50+ campaign audits and fresh 2025 data into one action-packed playbook. Today’s newsletter pulls out the highest-impact nuggets so you can execute before your competitors finish coffee. ☕
2. Five Growth Levers You Can Pull Today
3. Metric Benchmarks to Beat in 2025
- CAC ≤ ⅓ of 12-month LTV
- Blended ROAS 2–4× (healthy niches)
- Mobile CVR 2–4 % | Desktop 4–6 %
- App DAU/MAU ≥ 20 %
💡 Reality check: If your numbers trail these marks, start with CRO fixes (site speed, one-page checkout) before pouring more paid traffic.
4. Emerging Tech Radar
- AR Try-Ons – Cut returns & spike AOV.
- AI Creative Engines – Generate ad variants in hours, not weeks.
- Blockchain Provenance – Gen-Z proof of ethics; builds trust.
5. Ready for the Deep Dive?
The full playbook breaks down:
- Server-side tracking setup (yes, cookies are fading)
- Propensity scoring & predictive LTV models
- Step-by-step 30-day launch calendar
👉 Read it here:
6. Let’s Spark a Conversation 🔄
- Which growth lever above will you test first?
- What’s your current Blended ROAS, and where do you want it by Q3?
Drop your answers—or toughest hurdle—in the comments. I reply to every insight and might feature your experiment in the next issue.
7. Share the Momentum
Found value?
- Like to boost reach 🔎
- Repost to help peers scale 💪
- Subscribe✉️ Get the Free 4-Days Mini-Course on D2C Performance Marketing Strategy
What You’ll Learn
Until next time, keep testing and keep scaling.
Made with ❤ in Bangalore • © 2025 Ravi Bhandari |Entrepreneurial Alchemist | Digital Strategist | Project Leader
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